6.1+Market+Research+Best+Practices

__**Resources:**__
 * //Chapter 4 can provide a basis of understanding consumer behavior. A reminder of the difficulty that nonprofit managers face—the complexity of understanding consumer behavior—does this organization have experiential data gathered over time? Staff knowledge can be valuable.//
 * //Chapter 5: what data sources and methods of gathering data do they use//

Bishop, B., & Mandel, L. (2010). Utilizing geographic information systems (gis) in library research. //Library Hi Tech//, //28//(4), 536-547Library.