0.+Project+Overview

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Non-profit organizations, including public libraries, are finding themeselves increasingly under both financial and competive pressures. The development of a marketing strategy is an investment that can enable such organizations better understand their audience or users, how to tweak their product (which includes both things and services) to better meet the needs and expectations of their users, and ultimately when, how and where to communicate with both current and potential users about their product. The following is both an analysis of the planning and strategic activities of the King Township Public Library, and a comparison of these activities in consideration of the marketing best practices recommended for non-profit organizations. ===== = = =This wiki's purpose is to collect and sort information associated to our term paper in a collaborative environment.= We chose to assess the marketing activity of the King Township Public Library, in the King Township, Ontario, Canada - a rural communtity about 1 hour north of Toronto, ON.

Expectations of Dr. K:


 * Analyze the marketing activities of a nonprofit organization.
 * Consider the organization’s mission, and its organizational structure in the light of a marketing perspective.
 * Is it customer-centered?
 * Does the organization examine its external and internal environments and make subsequent changes?
 * Is there knowledge of important consumers/publics/stakeholders?
 * Is competition a factor in planning?
 * Are customers grouped and identified, and prioritized?
 * Is the marketing strategy based upon customer research?
 * Does the organization evaluate its activities, and have systematic productivity measures?

You will identify what activities the organization is conducting. You will then offer recommendations from a knowledgeable marketing point of view as to what ‘should be.’ She wants references from the chapters.... this will be a big part of our efforts.... //Sections of the text not covered in class may also be utilized as resource material for the project.// Utilize the marketing dictionary to ensure proper terminology. When writing up your report please use all references possible including workshop material, outside sources, such as trade journals, publications, the Andresen & Kotler book, etc. Remember to list sources used for your analysis. Use the APA style please.
 * References**